What is Buddi?
My Team & My Role
Tools
As the workplace continues to change into a hybrid world, new hires, especially, have felt isolated when entering a company. Buddi is an app that helps connect new hires to their work culture and expand their network within the company. Get to know your coworkers over a spontaneous lunch!
My Role:
Visual Designer & Lead UI design.
My Wonderful Team:
Amadeus Cameron, Guy Cassieri, Maria Cianne Lactao, Celine Pyun
Figma,
Miro,
Adobe Illustrator
RESEARCH
From our secondary research, we found that 70% of firms are switching to a hybrid work environment. We then conducted 14 interviews and surveyed 33 people. Taking the data we collected from the interviews and survey, we laid it all out on a rainbow spreadsheet where we then found many insights… around 200 insights to be exact.
From those stickies, we affinities to gather a more clear key insight from the raw data.
KEY INSIGHTS: How the workplace is changing.
offices are a place for building relationships
In-Person days need to have a purpose
Most of the work is being done at home
The New Hire experience isn't being taken into account
New hires feel disconnected from their work culture
HOW MIGHT WE connect new hires to their work culture in a spontaneous way?
IDEATION
Once the insights were clear that the workspace is changing to hybrid and new hires aren’t feeling the work culture from their online onboarding, the question was, how might we connect new hires to their work culture in a spontaneous way? Became our primary focus.
From here we began the ideation phase where we drew ideas using the crazy 8 methods. Roughly 160 ideas were sketched on spontaneous ways to connect new hires to their work culture. After a long process, we all fell in love with the idea of Buddi.
UI WIREFRAMES
Our team began rough draft sketching wireframes for the UI of the app through wireframing tools on Miro. After many wireframe designs, we settled on a few screens to user test!
We created personas and user journeys to guide us through UI ideas and decide on features.
USER TESTING
Our team conducted two different user tests in order to understand the user’s overall end experience with meeting new people in a spontaneous way, but also, how users react to our interface design.
END EXPERIENCE TEST: 3 Wizard of Oz, 2 Pilot Tests
Our learning goals:
do people actually enjoy this experience?
Are they making real connections?
Should there be a meeting time constraint?
what we learned from these tests:
People enjoyed having to discover the people they were meeting, rather than knowing too much about them beforehand.
Time constraints limited strong connections and discovery.
UI TEST: 19 Test, 2 Focus groups, Card Sorting
Our learning goals:
do people feel comfortable with the app?
Is there more information users need?
what we learned from these tests:
be able to communicate with who they meet.
User’s preferred meeting at lunch as it is more casual.
User felt more comfortable when having the commonality of being from the same company.
